'This is not just a shop; it’s a fantasy in which everyone has to find a story for themselves.’ Within the idiom of L’Eclaireur, shoppers are guests and are genuinely welcomed as such by every staff member. Adapted to his/her wishes and interest, the guest is proposed a personalized visit and in so-doing discovers the exposed goods.
On the base of an 8 ton truck chassis, SAQ designed a new body holding a projection room, a VIP lounge and a kitchen. The form was handmade in high quality polyester and high tech coatings.
SAQ build, in collaboration with developer Re-Vive, a sustainable business complex with a new concept of modularity and individual configuration.
Through a series of convex angles and large frame transparencies, the gaze in the living space is ultimately drawn towards the surrounding green scenery on which the new volume seems to float.
